Stop guessing. Start growing.
Get the marketing clarity your startup needs.
I'm Navneet Dosanjh, and I help early-stage startup founders nail their online marketing and market positioning—whether you're building with a scrappy in-house team or partnering with an agency.
Without Clear Online Marketing & Positioning, Early-Stage Startups Waste Their Runway Targeting Everyone—And Run Out of Money Before They Prove Product-Market Fit.
Here's the brutal reality: Most early-stage startups fail not because their product is bad, but because they waste their limited time and money on unfocused marketing that doesn't move the needle.
When you don't have clear positioning, you're essentially saying "our product is for everyone"—which means your marketing message resonates with no one.
When you don't have effective online marketing systems, you're relying on luck, referrals, and hope instead of predictable customer acquisition.
The result? You spend months (and precious runway) on:
- Generic content that doesn't convert
- Paid ads targeting the wrong audience
- Sales conversations with unqualified prospects
- Marketing channels that don't match your ideal customer behavior
- Messaging that confuses instead of converts
Meanwhile, your competitor with clear positioning and focused online marketing is:
- Acquiring customers at 1/3 the cost
- Building brand recognition in their specific niche
- Creating predictable revenue streams
- Attracting investor attention with clear growth metrics
- Proving product-market fit with measurable data
The bottom line: In today's digital-first world, your online marketing and positioning IS your business strategy.
Get it wrong, and you won't survive long enough to get it right.
Get it right from the start, and you maximize every dollar and every day you have to build something that matters.
About Navneet.
Navneet Dosanjh is an online marketing strategist who specializes in helping early-stage startup founders cut through the noise and build winning marketing strategies that actually move the needle.
Most early-stage founders are either drowning in marketing advice or completely overwhelmed by where to start.
Whether you're bootstrapping with a small team or have budget to work with an agency, you need someone who understands the unique challenges of early-stage marketing.
Working for over 15 years in various niches, he has gained unique insights into the challenges that early stage founders face with online marketing.
His mission is to use his experience & expertise to guide them in two critical scenarios:
🏠 Small In-House Teams
When you're the marketing team (or have 1-2 people handling everything), I provide:
- Strategic direction so you're not just throwing tactics at the wall
- Prioritization frameworks to focus limited resources on what matters most
- Skills training to level up your team's marketing capabilities
- Systems and processes that scale as you grow
🤝 Agency Partnerships
When you're working with external agencies or contractors, I ensure:
- Clear briefs and expectations so you get results, not excuses
- Performance monitoring to know if your investment is paying off
- Strategic oversight so tactical execution aligns with your bigger picture
- Quality control to prevent costly mistakes and wasted budget
Core Expertise:
- Market Positioning: Defining who you serve and why they should care
- Digital Strategy: Building marketing systems that generate consistent leads
- Content & Messaging: Creating content that converts prospects into customers
- Performance Tracking: Measuring what matters for early-stage growth
- Team Development: Training internal teams or managing external partners